Framework Steps
Why
Start with your purpose, cause, or belief. This is what inspires action and connects with people's emotions.
Key Points
- •Focus on the deeper purpose behind your work or idea
- •Connect with universal human values and aspirations
- •Make it emotionally resonant and inspiring
- •Keep it simple and authentic
Key Sentence Structures
- We believe in [core belief/purpose]...
- Our purpose is to [inspirational goal]...
- Everything we do is about [fundamental why]...
How
Explain your unique approach or methodology that brings your why to life.
Key Points
- •Describe your unique approach or methodology
- •Highlight differentiating factors
- •Connect actions to your purpose
Key Sentence Structures
- The way we achieve this is by [approach/method]...
- What makes us different is [unique approach]...
- We accomplish this through [specific actions]...
What
Present your products, services, or results as tangible proof of your why and how.
Key Points
- •Present concrete examples and results
- •Keep focus on value and benefits
- •Connect offerings back to purpose
Key Sentence Structures
- Here's what we offer [products/services]...
- The result is [concrete outcome]...
- This manifests in our [specific examples]...
Practice Guide
1. Content Preparation
- •Research and articulate your core purpose clearly
- •Identify your unique methodologies and approaches
- •Gather concrete examples and results
- •Prepare emotional hooks and storytelling elements
2. Key Points of Expression
- •Maintain emotional engagement throughout
- •Use clear, inspiring language
- •Keep consistent connection between all three elements
- •Focus on audience resonance
3. Practice Methods
Key Inspection Points
Example Analysis
Technology Company Vision Presentation
We believe in empowering every person to achieve more. In a world full of technology, we see the potential for human creativity and innovation to solve our greatest challenges.
We create intuitive tools and platforms that seamlessly integrate into people's lives, focusing on accessibility, security, and continuous innovation.
Our suite of productivity tools, cloud services, and development platforms helps individuals and organizations transform their ideas into reality.
Highlight Analysis
Sustainable Fashion Brand Pitch
We believe fashion can protect both human dignity and our planet's future. Every person deserves to feel confident while knowing their choices support a sustainable world.
We create clothing through ethical manufacturing, using sustainable materials and transparent supply chains, while educating consumers about conscious consumption.
Our collection of timeless, sustainable fashion pieces combines style with responsibility, from our recycled material clothing line to our zero-waste packaging.
Highlight Analysis
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