Framework Steps
Ordinary World
Establish the current situation or status quo before the journey begins, helping the audience relate to the starting point.
Key Points
- •Paint a clear picture of the existing environment or situation
- •Establish what's at stake and why change matters
- •Create relatability through familiar elements
Key Sentence Structures
- At [time/place], we were facing [situation/challenge]...
- Like many [organizations/people], we were [description of status quo]...
- Everything seemed [adjective] until [catalyst event]...
Call to Adventure
Present the catalyst or trigger that disrupts the status quo and necessitates change.
Key Points
- •Clearly identify the triggering event or realization
- •Highlight the significance of the moment
- •Build tension through contrast with the ordinary world
Key Sentence Structures
- Then [unexpected event] changed everything...
- We realized that [insight/discovery] meant we had to [action]...
- The moment when [event] made us understand [realization]...
Challenge & Growth
Detail the obstacles faced and lessons learned during the journey of transformation.
Key Points
- •Present meaningful obstacles that test capabilities
- •Show progressive learning and adaptation
- •Demonstrate personal or organizational growth
Key Sentence Structures
- We faced [challenge] which taught us [lesson]...
- Through [difficulty], we discovered [insight]...
- Each [obstacle] made us stronger by [learning]...
Resolution & Return
Conclude with the transformation achieved and its broader impact or applications.
Key Points
- •Clearly articulate the transformation achieved
- •Connect back to the initial situation
- •Share applicable insights for others
Key Sentence Structures
- Through this journey, we transformed from [before] to [after]...
- The lessons we learned now guide us to [new approach]...
- This experience showed us that [key insight]...
Practice Guide
1. Content Preparation
- •Identify a significant transformation story from your experience
- •Map out key moments of change and challenge
- •Collect specific details and metrics to support your story
- •Prepare concrete examples of lessons learned
2. Key Points of Expression
- •Use vivid, sensory details to make each stage memorable
- •Maintain emotional authenticity throughout the story
- •Create clear transitions between stages
- •Balance personal details with universal themes
3. Practice Methods
Key Inspection Points
Example Analysis
Leading Through Digital Transformation
Our company was comfortable with traditional operations, using legacy systems and manual processes that had served us well for decades...
Then came the pandemic, forcing us to confront the reality that our old ways of working were no longer sustainable...
The transition wasn't easy. We faced resistance from long-time employees, technical challenges, and the fear of failure...
Today, we're not just digitally enabled - we're digital leaders in our industry, with productivity up 40% and employee satisfaction at an all-time high...
Highlight Analysis
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