The SBI (Situation-Behavior-Impact) Feedback Model is a professional framework developed by the Center for Creative Leadership for delivering constructive feedback. It focuses on specific situations rather than generalizations, describes observable behaviors rather than interpretations, and explains the concrete impact of those behaviors. This approach helps minimize defensive reactions and promotes positive change.
Describe the specific situation or context where the behavior occurred, including when and where it happened
Key Points
•Be specific about time, place, and context
•Stick to one situation at a time
•Ensure the situation is recent and clearly remembered
Key Sentence Structures
During [meeting/event] on [date/time]...
In yesterday's team meeting...
While working on [project] last week...
"
Behavior
Describe the specific, observable behavior you noticed, focusing on actions rather than interpretations
Key Points
•Focus on observable actions only
•Avoid interpretations or assumptions
•Be specific and detailed
•Use neutral, non-judgmental language
Key Sentence Structures
I noticed that you [specific action]...
What I observed was [specific behavior]...
You [action verb] when [situation]...
"
Impact
Explain the specific effect or consequence of the behavior on you, the team, or the organization
Key Points
•Clearly articulate the direct impact
•Use 'I' statements when describing personal impact
•Include both positive and negative impacts when relevant
Key Sentence Structures
As a result, [specific impact happened]...
This made me feel [emotion/impact]...
The impact on the team was [specific effect]...
Practice Guide
1. Content Preparation
•Document specific situations and behaviors when they occur
•Gather concrete examples of impact
•Prepare neutral, factual language
•Consider timing and setting for the feedback
2. Key Points of Expression
Situation 20%Behavior 40%Impact 40%
•Maintain a calm, professional tone throughout
•Use pauses effectively to allow for processing
•Keep focus on improvement rather than criticism
•Be specific and concrete in your descriptions
3. Practice Methods
1
Record your feedback using the app's practice mode
2
Review and analyze your recording using AI feedback
3
Practice with different scenarios to build flexibility
4
Get feedback on your delivery and adjust accordingly
Key Inspection Points
Specificity of situation
Objectivity of behavior description
Clarity of impact
Overall tone and delivery
Example Analysis
Project Deadline Feedback
Basic Case
Situation
During yesterday's client presentation meeting at 2 PM
Behavior
You arrived 10 minutes late and hadn't reviewed the updated slides I sent this morning
Impact
This caused us to start the meeting late and led to some confusion during the presentation, which affected our professional image with the client
Highlight Analysis
Specific situation with clear time and context
Observable behaviors without assumptions
Clear connection between behavior and impact
Forward-looking conclusion for improvement
Positive Team Collaboration Feedback
Advanced Case
Situation
In this morning's cross-functional team meeting while discussing the new product launch
Behavior
You proactively shared market research data and offered to coordinate with the marketing team on their portion of the timeline
Impact
Your initiative helped us develop a more comprehensive launch plan and improved collaboration between departments, which will likely lead to a smoother product launch