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SBI Feedback Model
The SBI (Situation-Behavior-Impact) Feedback Model is a professional framework developed by the Center for Creative Leadership for delivering constructive feedback. It focuses on specific situations rather than generalizations, describes observable behaviors rather than interpretations, and explains the concrete impact of those behaviors. This approach helps minimize defensive reactions and promotes positive change.
12min
Professional Expression
Performance ReviewsTeam LeadershipPeer FeedbackCoaching Sessions

Framework Steps

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Situation

Describe the specific situation or context where the behavior occurred, including when and where it happened

Key Points

  • Be specific about time, place, and context
  • Stick to one situation at a time
  • Ensure the situation is recent and clearly remembered

Key Sentence Structures

  1. During [meeting/event] on [date/time]...
  2. In yesterday's team meeting...
  3. While working on [project] last week...
"

Behavior

Describe the specific, observable behavior you noticed, focusing on actions rather than interpretations

Key Points

  • Focus on observable actions only
  • Avoid interpretations or assumptions
  • Be specific and detailed
  • Use neutral, non-judgmental language

Key Sentence Structures

  1. I noticed that you [specific action]...
  2. What I observed was [specific behavior]...
  3. You [action verb] when [situation]...
"

Impact

Explain the specific effect or consequence of the behavior on you, the team, or the organization

Key Points

  • Clearly articulate the direct impact
  • Use 'I' statements when describing personal impact
  • Include both positive and negative impacts when relevant

Key Sentence Structures

  1. As a result, [specific impact happened]...
  2. This made me feel [emotion/impact]...
  3. The impact on the team was [specific effect]...

Practice Guide

1. Content Preparation

  • Document specific situations and behaviors when they occur
  • Gather concrete examples of impact
  • Prepare neutral, factual language
  • Consider timing and setting for the feedback

2. Key Points of Expression

Situation 20%Behavior 40%Impact 40%
  • Maintain a calm, professional tone throughout
  • Use pauses effectively to allow for processing
  • Keep focus on improvement rather than criticism
  • Be specific and concrete in your descriptions

3. Practice Methods

1
Record your feedback using the app's practice mode
2
Review and analyze your recording using AI feedback
3
Practice with different scenarios to build flexibility
4
Get feedback on your delivery and adjust accordingly

Key Inspection Points

Specificity of situation
Objectivity of behavior description
Clarity of impact
Overall tone and delivery

Example Analysis

Project Deadline Feedback

Basic Case
Situation

During yesterday's client presentation meeting at 2 PM

Behavior

You arrived 10 minutes late and hadn't reviewed the updated slides I sent this morning

Impact

This caused us to start the meeting late and led to some confusion during the presentation, which affected our professional image with the client

Highlight Analysis

Specific situation with clear time and context
Observable behaviors without assumptions
Clear connection between behavior and impact
Forward-looking conclusion for improvement

Positive Team Collaboration Feedback

Advanced Case
Situation

In this morning's cross-functional team meeting while discussing the new product launch

Behavior

You proactively shared market research data and offered to coordinate with the marketing team on their portion of the timeline

Impact

Your initiative helped us develop a more comprehensive launch plan and improved collaboration between departments, which will likely lead to a smoother product launch

Highlight Analysis

Demonstrates positive feedback using SBI
Shows immediate and long-term impacts
Reinforces desired collaborative behavior
Links individual action to team success

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