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What-Why-How Framework
The What-Why-How Framework is a versatile communication tool that helps presenters structure information in a logical sequence that naturally aligns with how people process new information. It starts by establishing clear understanding (What), builds relevance and motivation (Why), and concludes with practical implementation (How). This framework is particularly effective for technical explanations, product presentations, and educational content.
10min
Structured Communication
Product PresentationsProcess ExplanationsKnowledge SharingTraining Sessions

Framework Steps

"

What

Define and explain the core concept, idea, or solution clearly and concisely. Focus on providing a clear understanding of the subject matter.

Key Points

  • Start with a clear, concise definition or overview
  • Use simple, accessible language to explain complex concepts
  • Include key features or characteristics
  • Provide relevant context if necessary

Key Sentence Structures

  1. [Subject] is a [category] that [primary function].
  2. At its core, [subject] refers to [basic definition].
  3. The key aspects of [subject] include [key features].
"

Why

Explain the importance, value, and relevance of the concept. Focus on benefits, impact, and reasons why the audience should care.

Key Points

  • Address the problem or need that's being solved
  • Highlight key benefits and value proposition
  • Use data or evidence to support importance
  • Connect to audience's goals or challenges

Key Sentence Structures

  1. This matters because [primary benefit/impact].
  2. The key benefit is [main advantage], which leads to [positive outcome].
  3. Without this, [negative consequence] could occur.
"

How

Provide practical implementation details, steps, or methods for applying the concept. Focus on actionable information and practical guidance.

Key Points

  • Break down implementation into clear steps
  • Provide specific examples or use cases
  • Address potential challenges and solutions
  • Include relevant resources or tools needed

Key Sentence Structures

  1. The first step is to [initial action], followed by [next step].
  2. You can implement this by [specific method/approach].
  3. A practical example would be [concrete example].

Practice Guide

1. Content Preparation

  • Research and gather clear definitions and explanations for the 'What' section
  • Collect compelling evidence and data for the 'Why' section
  • Develop step-by-step implementation plans for the 'How' section
  • Prepare relevant examples and use cases

2. Key Points of Expression

What 25%Why 37.5%How 37.5%
  • Maintain a logical flow between all three sections
  • Use clear transitions between What, Why, and How
  • Adapt language complexity to audience expertise
  • Include relevant examples throughout all sections

3. Practice Methods

1
Choose a familiar topic to practice the framework
2
Record yourself explaining each section
3
Review and evaluate your clarity and logical flow
4
Get feedback and iterate your approach

Key Inspection Points

Clear definitions and explanations
Compelling benefits and relevance
Actionable implementation steps
Logical flow and transitions

Example Analysis

Explaining Remote Work Policy

Basic Case
What

Remote work is a flexible work arrangement that allows employees to work from locations outside the traditional office environment, typically from home or other suitable workspaces.

Why

This policy enhances work-life balance, reduces commute time and costs, and has shown to increase productivity by 22% in our pilot program. It also helps us attract and retain top talent in a competitive job market.

How

Employees can work remotely up to 3 days per week, scheduling their remote days through our team calendar system. They must maintain core hours of 10 AM-3 PM for collaboration, ensure reliable internet connectivity, and attend virtual team meetings as scheduled.

Highlight Analysis

Clear definition without unnecessary jargon
Specific data point to support the 'Why' section
Concrete, actionable implementation guidelines
Balanced consideration of both employee and business needs

Introducing New Project Management Software

Advanced Case
What

ProjectHub is a cloud-based project management platform that centralizes task management, team collaboration, and project tracking in one integrated solution.

Why

Our current use of multiple tools is causing communication gaps, delayed updates, and duplicate work. ProjectHub will reduce time spent on project coordination by 40%, decrease email volume by 60%, and enable real-time progress tracking across all departments.

How

Implementation will occur in three phases: 1) Core team training and pilot project (Weeks 1-2), 2) Department-wide rollout with dedicated support sessions (Weeks 3-4), 3) Full organization adoption with ongoing support and advanced feature training (Weeks 5-8). Each team member will complete mandatory basic training and have access to on-demand learning resources.

Highlight Analysis

Quantified benefits with specific metrics
Clear phased implementation approach
Addresses both technical and human aspects of change
Specific timeline for each implementation phase

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