The What-Why-How Framework is a versatile communication tool that helps presenters structure information in a logical sequence that naturally aligns with how people process new information. It starts by establishing clear understanding (What), builds relevance and motivation (Why), and concludes with practical implementation (How). This framework is particularly effective for technical explanations, product presentations, and educational content.
Define and explain the core concept, idea, or solution clearly and concisely. Focus on providing a clear understanding of the subject matter.
Key Points
•Start with a clear, concise definition or overview
•Use simple, accessible language to explain complex concepts
•Include key features or characteristics
•Provide relevant context if necessary
Key Sentence Structures
[Subject] is a [category] that [primary function].
At its core, [subject] refers to [basic definition].
The key aspects of [subject] include [key features].
"
Why
Explain the importance, value, and relevance of the concept. Focus on benefits, impact, and reasons why the audience should care.
Key Points
•Address the problem or need that's being solved
•Highlight key benefits and value proposition
•Use data or evidence to support importance
•Connect to audience's goals or challenges
Key Sentence Structures
This matters because [primary benefit/impact].
The key benefit is [main advantage], which leads to [positive outcome].
Without this, [negative consequence] could occur.
"
How
Provide practical implementation details, steps, or methods for applying the concept. Focus on actionable information and practical guidance.
Key Points
•Break down implementation into clear steps
•Provide specific examples or use cases
•Address potential challenges and solutions
•Include relevant resources or tools needed
Key Sentence Structures
The first step is to [initial action], followed by [next step].
You can implement this by [specific method/approach].
A practical example would be [concrete example].
Practice Guide
1. Content Preparation
•Research and gather clear definitions and explanations for the 'What' section
•Collect compelling evidence and data for the 'Why' section
•Develop step-by-step implementation plans for the 'How' section
•Prepare relevant examples and use cases
2. Key Points of Expression
What 25%Why 37.5%How 37.5%
•Maintain a logical flow between all three sections
•Use clear transitions between What, Why, and How
•Adapt language complexity to audience expertise
•Include relevant examples throughout all sections
3. Practice Methods
1
Choose a familiar topic to practice the framework
2
Record yourself explaining each section
3
Review and evaluate your clarity and logical flow
4
Get feedback and iterate your approach
Key Inspection Points
Clear definitions and explanations
Compelling benefits and relevance
Actionable implementation steps
Logical flow and transitions
Example Analysis
Explaining Remote Work Policy
Basic Case
What
Remote work is a flexible work arrangement that allows employees to work from locations outside the traditional office environment, typically from home or other suitable workspaces.
Why
This policy enhances work-life balance, reduces commute time and costs, and has shown to increase productivity by 22% in our pilot program. It also helps us attract and retain top talent in a competitive job market.
How
Employees can work remotely up to 3 days per week, scheduling their remote days through our team calendar system. They must maintain core hours of 10 AM-3 PM for collaboration, ensure reliable internet connectivity, and attend virtual team meetings as scheduled.
Highlight Analysis
Clear definition without unnecessary jargon
Specific data point to support the 'Why' section
Concrete, actionable implementation guidelines
Balanced consideration of both employee and business needs
Introducing New Project Management Software
Advanced Case
What
ProjectHub is a cloud-based project management platform that centralizes task management, team collaboration, and project tracking in one integrated solution.
Why
Our current use of multiple tools is causing communication gaps, delayed updates, and duplicate work. ProjectHub will reduce time spent on project coordination by 40%, decrease email volume by 60%, and enable real-time progress tracking across all departments.
How
Implementation will occur in three phases: 1) Core team training and pilot project (Weeks 1-2), 2) Department-wide rollout with dedicated support sessions (Weeks 3-4), 3) Full organization adoption with ongoing support and advanced feature training (Weeks 5-8). Each team member will complete mandatory basic training and have access to on-demand learning resources.
Highlight Analysis
Quantified benefits with specific metrics
Clear phased implementation approach
Addresses both technical and human aspects of change