The Situation-Complication-Resolution (SCR) framework is a powerful storytelling structure used in business and professional settings to present complex problems and their solutions. It follows a logical progression that helps audiences understand the context, challenges, and outcomes clearly. This framework is particularly effective for business case presentations, project reviews, and strategic recommendations.
12min
Storytelling
Business PresentationsProject ReviewsCase Study PresentationsProblem-Solution Narratives
Framework Steps
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Situation Setup
Establish the context and background information that the audience needs to understand the story.
Key Points
•Provide relevant background information concisely
•Set the scene with specific details but avoid overwhelming
•Establish the initial state or status quo
•Include only information essential to understanding the complication
Key Sentence Structures
In [timeframe], [organization/person] was [initial state/situation]...
The context of this situation involves [key elements]...
Prior to [event/change], the standard practice was...
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Complication Introduction
Present the key challenge, problem, or opportunity that disrupted the initial situation.
Key Points
•Clearly articulate the main challenge or disruption
•Explain why this complication matters
•Highlight the impact or potential consequences
•Build tension to engage audience interest
Key Sentence Structures
However, [describe the challenge that arose]...
This situation became complicated when...
The critical challenge we faced was...
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Solution Journey
Explain the process of addressing the complication and reaching a resolution.
Key Points
•Outline the approach taken to address the challenge
•Highlight key decisions and actions
•Explain the rationale behind the chosen solution
Key Sentence Structures
To address this challenge, we [action taken]...
Our solution involved [key elements]...
After careful consideration, we decided to...
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Resolution Impact
Present the outcomes and implications of the solution.
Key Points
•Quantify results where possible
•Connect resolution back to initial situation
•Highlight broader implications or lessons learned
Key Sentence Structures
As a result of these actions, we achieved...
The impact of this solution included...
This resolution led to [specific outcomes]...
Practice Guide
1. Content Preparation
•Gather specific details about the initial situation and context
•Identify the key complication and its significant impact
•Document the solution process and key decision points
•Use clear transitions between framework components
•Maintain a logical flow throughout the narrative
•Include specific details while keeping the story concise
•Use data and metrics to support key points
3. Practice Methods
1
Record your story following the SCR structure
2
Review timing allocation for each component
3
Analyze transitions between sections
4
Practice with different scenarios to build flexibility
Key Inspection Points
Clear situation context
Compelling complication
Logical solution process
Measurable outcomes
Example Analysis
Digital Transformation Success Story
Basic Case
Situation Setup
A mid-sized retail company with 50 physical stores had been operating with traditional point-of-sale systems and manual inventory management for over a decade. Their operations were stable but labor-intensive.
Complication Introduction
The COVID-19 pandemic forced store closures, and the company faced a 60% drop in sales. Traditional operations couldn't support online shopping demands, and competitors with digital capabilities were capturing their market share.
Solution Journey
The company implemented a comprehensive digital transformation strategy: deploying an integrated e-commerce platform, introducing a mobile app for customers, and implementing a digital inventory management system. The project was completed in phases over six months, with staff training conducted virtually.
Resolution Impact
Within three months of implementation, online sales grew to represent 40% of total revenue. Overall sales recovered to 95% of pre-pandemic levels. Customer satisfaction scores increased by 35%, and inventory management efficiency improved by 50%.
Highlight Analysis
Clear establishment of pre-existing situation and business model
Specific metrics to illustrate the complication's impact
Detailed but concise description of solution implementation