AIDA Model
A proven four-step framework for creating compelling presentations and pitches that guide audiences from attention to action.
Framework Structure
• Attention
• Interest
• Desire
• Action
Ethos-Pathos-Logos
Classical persuasion framework combining credibility, emotional appeal, and logical reasoning to create compelling arguments.
Framework Structure
• Ethos (Credibility)
• Pathos (Emotional Appeal)
• Logos (Logical Appeal)
SPIN Selling
A systematic questioning framework for complex sales conversations, helping identify customer needs and build value around solutions.
Framework Structure
• Situation Questions
• Problem Questions
• Implication Questions
• Need-Payoff Questions
WIIFT (What's In It For Them)
A customer-centric framework for persuasive communication that focuses on audience benefits and value proposition
Framework Structure
• Audience Analysis
• Benefit Identification
• Value Articulation
FAB Framework
A powerful framework for presenting value propositions by connecting features to advantages and ultimate benefits for the audience.
Framework Structure
• Features
• Advantages
• Benefits
Monroe's Motivated Sequence
A proven five-step framework for persuasive speeches that motivates audience action through psychological appeal
Framework Structure
• Attention
• Need
• Satisfaction
• Visualization
• Action
PREP Method
A clear and powerful framework for organizing persuasive arguments and presentations, especially useful for impromptu speaking and structured responses.
Framework Structure
• Point
• Reason
• Example
• Point