Start with a story
Keep it under a minute, tell it in the order it happened, and make sure the last sentence of the story is the first point of your talk. If it isn't, cut the story.
Three weeks ago, a customer called me at seven in the morning.
When it works: The story ends in the problem your presentation solves.
The first time I presented to this group, my laptop died on the second slide.
When it works: You know the audience and can laugh at yourself. Skip it with strangers.
Let me tell you about the worst project I ever worked on.
When it works: Lessons-learned talks and training sessions.
Last Tuesday, someone on our team did something that changed how I see this problem.
When it works: You want to give a colleague credit. Ask them first.
When I started in this job, I was sure that [belief]. I was wrong.
When it works: Your talk is about changing your mind, and you want the audience to feel free to change theirs.
Picture a Monday morning in our warehouse.
When it works: The audience doesn't know the setting you're going to describe. Tell it in the present tense.
