Golden Circle (Why-How-What)
A powerful framework for inspiring leadership communication and persuasive presentations, focusing on purpose-driven messaging that resonates with audiences.
Framework Structure
• Why
• How
• What
4P Framework
A systematic approach for delivering impactful presentations and speeches, focusing on Preview, Points, Proof, and Package.
Framework Structure
• Preview
• Points
• Proof
• Package
WIIFT (What's In It For Them)
A customer-centric framework for persuasive communication that focuses on audience benefits and value proposition
Framework Structure
• Audience Analysis
• Benefit Identification
• Value Articulation
FAB Framework
A powerful framework for presenting value propositions by connecting features to advantages and ultimate benefits for the audience.
Framework Structure
• Features
• Advantages
• Benefits
What-Why-How Framework
A clear and logical framework for explaining concepts, presenting ideas, and structuring information in a way that answers the three fundamental questions: What is it? Why does it matter? How does it work?
Framework Structure
• What
• Why
• How
Monroe's Motivated Sequence
A proven five-step framework for persuasive speeches that motivates audience action through psychological appeal
Framework Structure
• Attention
• Need
• Satisfaction
• Visualization
• Action
PREP Method
A clear and powerful framework for organizing persuasive arguments and presentations, especially useful for impromptu speaking and structured responses.
Framework Structure
• Point
• Reason
• Example
• Point
Situation-Complication-Resolution
A clear storytelling framework for presenting problems and solutions in business contexts, particularly effective for case studies and project presentations.
Framework Structure
• Situation Setup
• Complication Introduction
• Solution Journey
• Resolution Impact
SCQA Framework
A logical framework for structuring complex business communications and problem-solving discussions, developed by McKinsey & Company.
Framework Structure
• Situation
• Complication
• Question
• Answer
ABT Framework
A concise and powerful storytelling structure that follows the 'And, But, Therefore' sequence to create compelling narratives.
Framework Structure
• And (Setup)
• But (Problem/Conflict)
• Therefore (Resolution)
Hero's Journey
A powerful narrative framework that follows a protagonist's transformative adventure, used in presentations, speeches, and storytelling to create compelling and relatable content.
Framework Structure
• Ordinary World
• Call to Adventure
• Challenge & Growth
• Resolution & Return
DESC Script
A structured approach for handling difficult conversations and conflicts professionally while maintaining relationships.
Framework Structure
• Describe
• Express
• Specify
• Consequences